About Jiu Jitsu Hype

Jiu Jitsu Hype started where every good idea in BJJ does — between rounds, catching breath, talking trash and talking truth. The sayings you hear in every academy deserved better than a faded gym shirt.

So we made gear around them. The red crown stands for the grind: every roll, every tap, every time you came back the next day. Premium streetwear for people who train — and want to wear it off the mat.